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How Mobile Web is Blurring the Lines of Technology


Identifying trends and how technology will change in a new year is as much a tradition as promising to lose a few pounds. But how’s this for a resolution? Why don’t you aim to make your business IT as streamlined as hopefully your silhouette will be by December?

Over the past twelve months one trend we have seen, which will only grow in 2012, is the relationship between mobile devices and cloud computing.

Smartphones have done as much to change work practice as the introduction of the PC, and over the next year the impact could be even greater.

It is expected that this will be the year when the ownership of mobile devices reaches tipping point and over half of the UK adult population will own a smartphone. Last August, figures from Ofcom showed a quarter of adults had a smartphone. Month on month, let alone year on year, more and more of us are moving over to the new technology.

And this affects how we work.

The rise in popularity of smartphones is largely down to the improvement in technology. 2011 was the year of the dual-core processor. Devices like Samsung’s SII (for many the phone of the year), the iPhone 4S from Apple and the rebooted Motorola RAZR are faster, offer improved web browsing and no lag time.

For the first time in 2011 all the talk about the mobile being a device filling the gap between laptop and PC became real. The SII was a watershed moment  but also the launch of the iCloud with the iOS5 update by Apple which coincided with the release of the iPhone 4S. Working device to device became easier; working in “the cloud” starting one document on a PC and picking it up on a mobile or tablet suddenly entered the mainstream and was demystified. The iPhone 4S is powered by the same chip first seen in the iPad2, the A5. Look at the Nokia Lumia 800, the first device released after the partnership between Nokia and Microsoft was announced. Working on Office documents online and offline was a strong selling point for the business market.

The smartphone is as powerful as a netbook. It’s now as easy to work on a mobile; not just email but office documents, Google documents, sending links, presentations and multiple files. We can actually work on the move, it’s not just a marketing line anymore.

There is the power for this to increase in 2012. This will be the year of the quad-core. Expect a faster browsing time, images becoming easier to upload  quickly and much less delay and lag.

So, to embrace this brave new world how can you make sure your business is prepared?

Cloud Computing and Hosted Exchange 2010 will be at the heart of this as sharing information becomes easier. Businesses will have to embrace it as flexibility and the opportunity to work without being in front of a PC will have a huge impact on how we work, not just when we work. With that change comes responsibility. Hands up if checking your email is the last thing you do at night and the first thing you do in the morning? On the whole most bosses might encourage a 24/7 working practice but it’s hardly fair on staff. As the way we work changes perhaps business needs to realise the traditional 9-5 is an archaic working model. Developing a cloud solution that fits what we want from business, in a two way discussion between staff and management will be key.

The benefits of cloud computing far outweigh the drawbacks but security remains a principal concern. When finding the right supplier for Cloud Computing think about what their security offer is. Read through MessageStream’s How-To Guide for finding the right Hosted Exchange 2010 supplier.

Filtering spam, backing up servers this is as important as ensuring you and your business has a deal that shares mobile devices along with email and Hosted Exchange.

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